Content Marketing Manager
Full time | Provo, Utah
Start date: ASAP
Location: In-person
Pay: Salary + Equity + Health Benefits
About the job
Hallo is an online platform that helps language learners become fluent through live classes and clubs. Learners can enroll in a course with 3-5 students and learn from native speakers in real-time. Private lessons are also available for students that want more help on specific topics. Outside of classes, students can improve their speaking skills and meet new people on live streams by joining clubs they are interested in.
By focusing on social learning, students are able to build confidence, overcome their fear of speaking and become fluent while learning about the things they love. Team members at Hallo are ambitious and passionate about helping others become fluent and achieve their dreams.
As a Marketing Manager, you will play a critical role in building Hallo’s awareness and online presence, which will help user engagement and revenue in return. The end goals are 1) increasing Hallo’s web and social presence (website + app traffic), 2) Showing new and existing users how they can achieve their goals on Hallo and 3) Finding paying students for live classes and private lessons
Responsibilities
- Create and edit video content and repurpose old content
- Manage and improve SEO through content creation/optimization
- Direct marketing campaigns for paid ads (google ads, FB ads)
- Create content calendars for (FB, IG, TikTok, YouTube)
- Email marketing
- Conduct customer interviews, focus groups and testimonials to highlight success stories
- Use data to inform product and marketing
*It is not necessary to know all the above (it’s not a checklist;) What is most important is an ambitious attitude and ability to learn quickly (growth mindset). We are all learning every day and trying to become our best at Hallo.
Qualifications
- 1-2 years of marketing experience
- BA/BS degree or higher
- Passion for language learning, marketing, design, and startups
- Experience with video editing and design skills (Adobe)
- Creative thinking with a bias towards execution
- Strong leadership and communication skills
- Excellent people, collaboration and team building skills
- Confident with public speaking and being on camera
- Ability to operate in a fast-paced environment and drive results
Hallo’s Culture:
- Live with passion
- Dream big
- Lead with Excellence
- Be an entrepreneur
- Ride together